pokémon go

Lancôme cashes in on Pokémon Go concept
Jan 28, 2019
Soon Chen Kang 江欣珍

Lancôme cashes in on Pokémon Go concept

Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.

AR should mean more than a trick your phone does: Pokémon Go creator
Sep 23, 2016
Matthew Miller

AR should mean more than a trick your phone does: Pokémon Go creator

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'
Aug 29, 2016
Byravee Iyer

Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'

A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.

Missing persons charity makes point with Pokémon campaign
Aug 19, 2016
Ad Nut

Missing persons charity makes point with Pokémon campaign

From the UK: 'Missing people' for Missing People by BBH Barn

Pokémon Go or no: Should Asia’s brands catch ‘em all?
Jul 26, 2016
Gabey Goh

Pokémon Go or no: Should Asia’s brands catch ‘em all?

Industry experts weigh in on the all-the-rage game and mobile AR in general. Read this before you decide what (if anything) your brand should do.

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